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Aquafina, the PepsiCo-owned bottled water brand, is planning a foray into the health and beauty segment with a skincare line
May 7, 2007
By: TOM BRANNA
Editor
The company with the tagline “make your body happy” is planning to do so in an entirely novel way. Aquafina, the PepsiCo-owned bottled water brand, is planning a foray into the health and beauty segment with Aquafina Advanced Hydration RX, a 10-SKU skincare line from licensee Added Extras. The lineup, which will include a foaming cleanser, a clarifying toner and a facial scrub, will launch at retail, drug chains and mass merchants this August. Support will include print, Internet ...
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